Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Calico Critters, Toniebox, Green Toys, Wow Toys, Little Adventures, Tangle, Micro Kickboards, Miniland, Usborne Books, Slinky, Bilibo,  and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.


Come Play!

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
Online ordering is always available!

December 1 through 23:
Monday through Friday 10:00 – 6:00, Saturday 10:00 – 5:00, and Sunday 1:00 – 5:00.
Closed Christmas Eve 2023
Open Dec. 28-30, 2023
Closed Jan. 1-4, 2024


We are proud members of the American Specialty Toy Retailers Association, which supports neighborhood toy stores.
Astra

Birthday gifts going out the door! We will put any purchase in gift bags so you are party ready! You can even call ahead or order online and they will be ready for pick up. ... See MoreSee Less
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Hey Clay is back in stock! These kits come with everything you need to make multiple characters. Scan the QR code inside the box to get step by step animated instructions. ... See MoreSee Less
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What do you think of these new Shaggy Pups? ... See MoreSee Less
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May birthdays, it’s time to make your birthday bins! What is a birthday bin? Simply put, it is a wishlist. Children fill a bin with all the toys they want and their friends and family can shop directly from the box. Parents love it because they can edit the items in the box and family love being able to pick something the kids really want. Bonus: every kid with a birthday bin receives a card and gift certificate from The Toy Lady! ... See MoreSee Less
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